Two-One, China Brand Forum held in Beijing

People’s Daily Beijing November 30 (Reporter Cao Shin, Zhao Mengyang) November 30 Strengthening brand building promotes high-quality development "as the theme, carrying out multi-field, deep, high-level dialogue exchange, interpretation of policy opportunities, and sharing a blueprint.

The Vice Chairman of the Standing Committee of the National People’s Congress pointed out that the brand is a comprehensive reflection of the competitiveness of enterprises and even the country, is an important resource involved in the global competition. General Secretary Xi Jinping emphasized that "promoting China’s manufacturing change, China’s speed changes to China, China’s products change to China’s brand", in order to strengthen brand building, promote high quality development to indicate the direction.

The "14th Five-Year Plan" and the 2035 long-term target program will be proposed, carry out China’s brand creation action, protect the development of China’s old name, improve the influence and competitiveness of independent brands, and take the lead in cultivating a number in consumer goods such as cosmetics, clothing, home textiles and electronic products. High-end brand. In recent years, Chinese companies have enhanced brand awareness, grasp the development opportunities, create a large number of excellent brands with high reputation, strong reputation, high influence, become "Chinese business cards" on the international market. Based on the new development stage, implement the new development concept, build a new development pattern, promote high-quality development, must strengthen China’s brand building, better meet the people’s demand for high quality life. To continue to reform to improve the intellectual property protection system, improve the new field of new state intellectual property protection system, promote the effective implementation of the law, let the "China Quality", let the "China Brand" shine world. When the People’s Daily Society, the Chief Editor’s Eve said that the People’s Daily should give full stroke of all media communication advantages, and in-depth propaganda explain the important instructions of General Secrets in Ji Ping on "Three Transformations", insisting on Help and Innovation, take the initiative to serve as Report content, innovative communication method, deeply excavate the advanced typical model of China’s enterprise tree brand strong brand, vivid cases, vigorously promote the good experience of enterprises, and actively promote new initiatives to support brand building in all regions, in all Social to create a brand, create brands, respect the brand, care for the brand’s strong atmosphere, and strive to build a strong country to build a positive contribution to promoting China’s brand high quality development.

Lu Yixingong, deputy director of the Central Propaganda Department, pointed out that the vitality and confidence of Chinese brands showed that the Chinese economy continued to stabilize and healthily and healthy, confidence.

Creating a good environment for the development of the brand, driving China’s brand products and re-optimization, re-upgrading, quality and upgrading, and then go out of the national door, go to the world, become world brand, world famous brand, inseparable from all walks of life including media. The times and replies to the development of brand development, helping "China" huge rounds and long, need us to integrate into national strategies, grab the development opportunities; act as social responsibility, create a better life; carry forward the spirit of innovation, and win the development of development; talk about Chinese stories, Highlight cultural confidence. Shao Xinyu, Secretary General of the National Development and Reform Commission, Shao Xinyu, deputy director of the Ministry of Science and Technology, Xin Guobin, director of the Ministry of Industry and China, Li Huinbin, deputy director of the Ministry of Commerce, Ren Hongbin, Secretary-General of the State-owned Assets Supervision and Administration Commission, deputy director of the State Market Supervision, Tian Shihong, National Li Zhao, Vice-Chairman of the Industry and Commerce, the national development bank, governor Ouyang Weiwin, etc., to attend the forum and delivered a speech. Zheng Xinli, executive vice chairman of China Urbanization Promotion Association, said the main purpose of Wei Shou, Director of the Rural Development Institute of the Chinese Academy of Social Sciences.

Yu Jianfeng, China Nuclear Industry Group Co., Ltd., General Manager, General Manager of China Electric Power Group Co., Ltd., Chairman, Chairman, China Mobile Communications Group Co., Ltd., China General Technology (Group) Control Co., Ltd. Lu Yimin, China Construction Group Co., Ltd. Chairman Zheng Xue, China Agricultural Bank President Zhang Qingsong, China Poly Group Co., Ltd. Liuhua Long and other representatives and representative comrades from Chongqing, Shandong, Anhui, Henan and other places to attend the forum and made the main purpose.

Wang Yizhen, deputy chief of the People’s Daily, presided over the opening ceremony, and the deputy editor-editor Fangjiangshan hosted the main point of publication, and the deputy editor Zhao Jiaming attended the forum and delivered a speech.

The People’s Daily actively fulfilled the mission of the party’s central government, and strives to be a propaganda, participant, promoters, promoted special edition columns, launch a series of publicity, and strengthen public opinion.

In order to further strengthen communication, consensus, from 2015, the People’s Daily has been continuously held in a consecutive seventh China Brand Forum. "People’s Daily" (December 04, 2021) Edited: Zhang Jingwen.

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